Work

Thanks for taking a look at this collection of my work samples. There’s a lot here, and I encourage you to scroll and click through everything. Some of my favorites from the past few years are the website and Twitter feed I manage now, my UNC Hussman marketing emails, the explainer video I made while teaching myself Adobe After Effects, the email newsletter I started for Duke University undergraduates and this report on the impact of my work on academic advising at Duke. Enjoy!

– Casey

Web samples

UNC Hussman School of Journalism and Media Graduate Studies

University of North Carolina at Chapel Hill, website
August 2017-present
  • Redesigned website section focused on prospective graduate students’ needs and improved user experience
  • Includes subsections with detailed information about each of the school’s four graduate programs
  • Created within the limitations of the existing school website
  • My role: Manage redesign, acquiring input and information from faculty, staff, students and alumni; organize site structure; write and edit copy; work with designer/developer to design look and feel; maintain and update site content since launch

@HussmanGrad

University of North Carolina at Chapel Hill, Twitter feed
June 2015-present
  • Provides program and school updates to prospects, students, alumni, others
  • Facilitates connections with other units in the school and on campus, and with students and alumni
  • My role: Guide content strategy, tweet program and alumni updates, monitor/share faculty and alumni activity, create Twitter-optimized graphics

Crimson Handles Bulldogs for Fifth Straight H-Y Regatta Sweep

Harvard University, event recap
May 26, 2012
  • Recaps the 2012 installment of America’s oldest intercollegiate athletic event
  • Features a photo I took after the races, as well as my race videos (My full photo gallery appears to have been lost during a website redesign after my departure.)
  • My role: Write, shoot/edit photos and video (highlight-video embed now broken)

Email samples

THURSDAY: Ph.D. info session live online

University of North Carolina at Chapel Hill, email
Sept. 15, 2020
  • Simple email to make prospective students aware of upcoming online info session
  • Uses clean design to showcase program/school brand, focus readers’ attention on session registration
  • My role: Manage prospect list and create event registration and lead capture via Salesforce, plan and set up info session via Zoom, design and send email via Mailchimp

A master’s degree that pays off at the office

University of North Carolina at Chapel Hill, email
April 22, 2019
  • Email to prospect list to publicize video feature of master’s alumna
  • Repurposes video produced for university website
  • Calls readers to action of registering for an upcoming info session
  • My role: Pitch feature story to university communications team; design, write and send via Mailchimp

Nice to Meet You at #DSCLT

University of North Carolina at Chapel Hill, email
Oct. 12, 2018
  • Personalized note to follow up with prospects I met at a recent conference for digital marketers
  • My role: Arrange sponsorship and attend event; design, write and send email via Mailchimp

Aug. 26, 2014: Classes Begin

Duke University, email
Aug. 26, 2014
  • An issue of newsletter sent weekly to nearly 2,800 Duke first-year and sophomore students
  • Implemented for the first time in 2013-14; template updated for mobile-friendliness in 2014-15
  • My role: Write, design, curate news from campus partners, send via iContact

Video samples

What is a DAE?

Duke University, explainer video
Feb. 2, 2015
  • Explains the role of directors of academic engagement in Duke’s academic advising system
  • Created with no previous Adobe After Effects experience, starting with purchased effects template
  • My role: Write, edit, shoot video, voice

Season Preview: 2011 Radcliffe Heavyweight Crew

Harvard University, season preview
March 22, 2011
  • Previews the spring season with an interview of head coach Liz O’Leary
  • Created with low-budget equipment (Kodak Zi8 pocket video camera and iMovie software)
  • My role: Shoot, edit

Publication samples

AAC Communications Impact

Duke University, report
July 2014
  • Highlights my work to enhance advising communication with Duke students, advisers, public
  • My role: Write, design (also responsible for work discussed within)

Harvard Men’s Hockey Game Notes

Harvard University, tournament preview
March 14, 2012
  • Previews the Harvard men’s ice hockey team’s upcoming games in printable 50-page document distributed to media and posted online
  • My role: Write, design, update weekly

Harvard Men’s Ice Hockey 2008-09 Media Guide

Harvard Athletics, information and recruiting guide
October 2008
  • Provides all relevant information on Harvard’s nationally prominent men’s ice hockey team in a 128‑page, printed format for media members and potential recruits
  • Updated from my previous editions recognized with national awards
  • My role: Write, lay out in template used throughout office

Feature samples

Class of 2010: A Diverse Dozen

Harvard University, feature in 145th Harvard-Yale Regatta program
May 29, 2010
  • Examines the eclectic group of seniors who led the 2010 Harvard heavyweight crew to great success
  • My role: Write, report, shoot photos (three of five appearing with story), edit program

Giving Devlin Her Due

Harvard University, feature in Harvard Football News
Oct. 1, 2005
  • Highlights the captain of the 2005-06 Harvard women’s sailing team, a Rhodes Scholar candidate
  • My role: Write, report (despite little previous sailing knowledge)